The Dawgone Story

The Proprietor of envisioned herself as a veterinarian when she grew up. She was influenced by her father’s best friend, a veterinarian in the town she grew up in. Surrounded by a menagerie of pets as a child, her love for animals became an enduring mission as an adult to be involved with animals. Her biggest passion is helping pets that are lost and found be reunited with their families.

Life led her on a different path, but the call to help those who lost their beloved pets has remained as one her biggest passions. She understands the pain and fear, having experienced it herself when her German Shepherd mix was lost in the desert of El Paso with 100 of miles to search. After two exhausting days in the desert, her beloved pet was found because of her determination that she would not go home without her.

Delving into statistics of pets lost, she learned that approximately 35% -45% of lost pets find their way back home. The core issues. Many pets aren’t chipped and registered, in addition people put cute sweaters and scarves on their beloved pets, but so many that are lost don’t have collars with contact information or rabies tags.
Dawgone was born in 2007, a haven for our pets to be safe in a gated community. Now, with renewed vigor, Dawgone is expanding in El Paso, Texas, Santa Teresa, Sunland Park New Mexico and surrounding areas. It’s a vision of unity, where the community watches over lost and found fur babies and joins hands to assist the pet community.

The Dawgone story is a tale of love, loss and the spirit that binds us – the spirit of compassion, shared by every paw print on our journey. Let’s get them all REUNITED.

Our Impact

Our Impact comes from our commitment to our customers and to our rescue parters. We pledge to aid in animal rescue efforts, from hosting in-store adoption events & fundraisers, to making donations as our resources allow. We are personally committed to helping animals in need.

Mission & Promise

Our Mission is to provide a curated assortment of the best contemporary pet products on the market, with a focus on thoughtful design and production.

Our Promise is to provide you with a top assortment of safe, quality products produced with our precious pets in mind. We don’t stock anything that we wouldn’t – or haven’t – used with our own pets!



Pawsitively connecting hearts and homes, one fur-ever friend at a time.